Savasana Music Festival
Branding
Team project, 2022
Savanna is a representative posture of Yoga - Like lying on the ground. And it is a practice of relaxing the mind and stretching the tension muscles. People who are exhausted in their lives can relax and relieve stress by doing yoga with meditation music at the Savanna festival. The location will be Governors Island in New York, which is a very quiet place compared to Manhattan.
Team members: Jihoon Kim, Jiyoung Kim, Jihyun Lee
*Role: Developing festival identity, visual concept, mockup goods
Herba
Branding, Editorial design
Team project, 2022
260 x 210 mm, Paper book
Uncommon Herbs Magazine
Herba Magazine is a monthly magazine for all kinds of herb that brings excitement and calm, flavor and spice, danger and comfort to our lives. We want to create a community where unknown herbs as well as non-traditional use of some pretty well known herbs are shared and appreciated.
In each issue, you will find our selection of three herbs as heroes of the month, from their history to special recipes, rituals and even spiritual beliefs that are commonly uncommon to other herb magazines out there. There is a special section for introducing uncommon herbs, followed by herb store of the month, and various article selection.
Team members: Jihoon Kim, Doga Bircan, Gloria, Vivian Hou
*Role: Developing magazine identity, writing and designing the feature and text-heavy articles.
Group SJR
Graphic Design Intern
Summer Internship, 2024
• Developed and executed high-quality visual content, collaborating with editorial, production and client service team to pitch innovative ideas and design diverse assets across multiple formats and channels.
• Created visuals to support new business opportunities and monitors trends relevant to key clients.
• Clients
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• ExxonMobil LinkedIn Social Posts
Used their branding assets to create posts and storyboards
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• BCIU Presentation Deck Design
Made official B2B slides following their value and brand identity.
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• IFF Presentation Deck Design
Made official B2B slides following their value and brand identity.
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• Interns team project - Super serious studios
Collaborated with creative team, editorial team, production team, and client service team.
Role: Lead brand system and website design
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• ExxonMobil LinkedIn Social Posts
Used their branding assets to create posts and storyboards
• BCIU Presentation Deck Design
Made official B2B slides following their value and brand identity.
• IFF Presentation Deck Design
Made official B2B slides following their value and brand identity.
• Interns team project - Super serious studios
Collaborated with creative team, editorial team, production team, and client service team.
Role: Lead brand system and website design
Lightsaver Skin
Graphic Design Intern
2023
Lightsaver is a cosmetic start-up company based in NYC.
• Crafted visually engaging social media content tailored to platforms including Instagram, and Website, ensuring brand consistency and resonance.
• Designed packaging materials, leveraging creative elements to enhance product appeal.
• Developed and executed marketing campaigns, fostered influencer partnerships, and managed various ad hoc PR and marketing tasks.
Dewy
UIUX, Branding
Individual thesis project, 2024
Dewy is a personalized skincare routine builder dedicated to simplifying and democratizing skincare. Through tailored routines based on skin analysis, alongside features like product scanning and recommendations, we aim to raise awareness and facilitate progress in skincare habits for all people.
UIUX, Branding
Individual thesis project, 2024
Dewy is a personalized skincare routine builder dedicated to simplifying and democratizing skincare. Through tailored routines based on skin analysis, alongside features like product scanning and recommendations, we aim to raise awareness and facilitate progress in skincare habits for all people.
